Industry Overview
Entertainment Kingdom is conceived as a comprehensive family entertainment destination featuring 17 different water rides, an Indoor Gaming Centre, outdoor rides, fine-dine and QSR restaurants, street food kiosks, and retail facilities. The development follows a zoning concept comprising Free Restricted Zoning, Water Park Zoning, and Indoor Gaming Zoning, enabling visitors to enjoy a range of recreational activities even if they do not wish to participate in water-based attractions.
The project aims to strengthen western Odisha as an entertainment destination by providing facilities that are currently limited in the region. The report notes that nearby states collectively receive about 1.35 lakh annual visitors for water park enjoyment and that 75% of this public travels from western Odisha for such entertainment. Entertainment Kingdom is therefore positioned to serve regional demand while creating an integrated destination combining recreation, hospitality, food, retail, and leisure activities.
The park emphasizes safety, guest services, professional management, and quality of experience. Its planning incorporates administration, mechanical systems, hydraulics, structural engineering, safety considerations, and other essential backstage infrastructure. The development also focuses on accessibility, efficient visitor movement, and convenient integration with arrival, ticketing, resort, and other service areas.
Cost Estimation
| Land & Building (500 Decimals) | Rs. 5.39 Cr |
|---|---|
| Plant & Machinery | Rs. 3.62 Cr |
| Working Capital for 3 Months | Rs. 93 Lac |
| Total Capital Investment | Rs. 10.35 Cr |
| Rate of Return | 22% |
| Break Even Point | 64% |
Content Index
- PROJECT AT A GLANCE
- VISION
- MISSION
- VALUES
- MASTER PLANNING & INFRASTRUCTURE
- MASTER PLAN DESIGN
- DEMOGRAPHIC LOCATION & TRAVEL DISTANCE
- TRAVEL DISTANCE ENTERTAINMENT KINGDOM FROM CITIES & TOWN
- INFRASTRUCTURE OF ENTERTAINMENT KINGDOM
- BUSINESS STRATEGY & FOOTFALL DYNAMICS
- ENTERTAINMENT KINGDOM HAS FOLLOWING BUSINESS MODEL AS UNDER
- GROUP BOOKING TARGET MARKET
- INSTITUTIONAL BOOKING
- B2C (BUSINESS TO CUSTOMER) ON LINE BOOKING
- THE MAGIC OF WATER
- THE MAGIC OF WATER
- APPROACH & METHODOLOGY
- DETAILS OF TICKET PRICING
- FACTORS INFLUENCING DEVELOPMENT OF AN AQUA/AMUSEMENT PARK
- LOCATIONAL FACTORS
- TARGET MARKET FOR THE PARK MARKETS CAN BE DISTINGUISHED AS FOLLOWS
- SUCCESS DRIVERS
- INTEGRATED DEVELOPMENT
- ACCESSIBILITY
- WATERPARK SUCCESS DESIGNING THE PERFECT WATERPARK
- DEFINING SUCCESS
- STUDYING YOUR OPPORTUNITIES
- THE PROPER BLEND
- CAPACITY HOLDERS
- CHILDREN’S AREA
- MACHINERY REQUIRED
- DETAILS OF WATER SLIDES
- GENERAL WATER FEATURES THAT IS INCLUDED
- CONVENTIONAL WATER SLIDES OR TUBES
- INNER TUBE RIDES
- SPEED SLIDES
- DROP SLIDES
- WAVE POOLS
- ACTIVITY POOLS
- INFLATABLE TOYS
- ITEMS TO INCLUDE IN THE PLANS
- WATER SLIDES OR TUBES
- SLIDE ATTRACTION ENTRANCE AND EXIT
- ENTRY POOL OR RUN-OUT
- POOL DIMENSIONS AND SURFACING MATERIAL DESCRIBE THE POOL DIMENSIONS AND AREA
- WALKING SURFACES AND DIMENSIONS
- POOL FLOOR AND WALL DIMENSIONS
- POOL SETBACKS
- BARRIER PROTECTION
- AT POOLS WITHOUT LIFEGUARDS
- LATCHES MAY BE ONE OF THE FOLLOWING
- INLETS AND OUTLETS AND MAKE-UP WATER
- MAIN DRAINS
- STARTING A WATERPARK
- GOVT. CLEARERS & REQUIRED
- PHOTOGRAPHS OF EQUIPMENT
- DETAILS OF REVENUE MODEL
- REVENUE FOOD & BEVERAGE
- REVENUE FROM RETAILING
- REVENUE FROM RESORT & FREE ZONE
Appendix
- APPENDIX – A:
- 01. PLANT ECONOMICS
- 02. LAND & BUILDING
- 03. PLANT AND MACHINERY
- 04. OTHER FIXED ASSESTS
- 05. FIXED CAPITAL
- 06. RAW MATERIAL
- 07. SALARY AND WAGES
- 08. UTILITIES AND OVERHEADS
- 09. TOTAL WORKING CAPITAL
- 10. TOTAL CAPITAL INVESTMENT
- 11. COST OF PRODUCTION
- 12. TURN OVER/ANNUM
- 13. BREAK EVEN POINT
- 14. RESOURCES FOR FINANCE
- 15. INSTALMENT PAYABLE IN 5 YEARS
- 16. DEPRECIATION CHART FOR 5 YEARS
- 17. PROFIT ANALYSIS FOR 5 YEARS
- 18. PROJECTED BALANCE SHEET FOR (5-10 YEARS)
Frequently Asked Questions
Entertainment Kingdom is planned as an integrated leisure and entertainment destination with water and non-water attractions. The project includes 17 different water rides, an Indoor Gaming Centre, outdoor rides, fine-dine and QSR restaurants, street food kiosks, and retail facilities. Its zoning approach includes Free Restricted Zoning, Water Park Zoning, and Indoor Gaming Zoning, allowing visitors to select activities according to their interests. This integrated format can support longer visitor stays by combining recreation, food, retail, and entertainment within one destination.
Location is important because accessibility directly affects visitor convenience and potential footfall. A successful water or amusement park generally requires convenient road access, adequate parking, visibility, suitable surrounding development, and sufficient distance from competing attractions. The report also emphasizes travel distance from cities and towns and the accessibility of the park from guest arrival and ticketing areas. A well-planned location can make the destination easier to reach for families, groups, institutions, tourists, and other customer segments.
Water parks can include a diverse combination of slides, pools, and interactive water attractions. The report covers conventional water slides or tubes, inner tube rides, speed slides, drop slides, wave pools, activity pools, and inflatable toys. Each attraction requires appropriate planning for visitor circulation, entry and exit arrangements, water depth, safety systems, and operational supervision. A balanced attraction mix can cater to different age groups and visitor preferences while helping create varied experiences across the park.
Water park safety requires coordinated planning of attraction design, pools, barriers, drainage, water circulation, supervision, and emergency arrangements. The report specifically addresses barrier protection, pools without lifeguards, latches, inlets and outlets, make-up water, and main drains. Safe walking surfaces, suitable pool dimensions, clearly planned attraction entrances and exits, and appropriate operational procedures are also important. Safety should be incorporated during master planning and engineering rather than treated only as an operational consideration after construction.
An integrated entertainment park can generate revenue from admission and attraction-related activities as well as complementary services. The report identifies food and beverage, retailing, and resort and free-zone activities as revenue components. Other common industry revenue streams can include group and institutional bookings, online ticketing, special events, and ancillary guest services, depending on the final business model. Diversifying revenue sources can help reduce dependence on admission income and encourage visitors to spend across multiple facilities during their stay.
Indoor and free-zone facilities broaden the appeal of a water park by providing entertainment options for visitors who may not want to use water attractions. Entertainment Kingdom is designed around separate zoning for free, water-based, and indoor gaming activities. This approach can make the destination more inclusive for families and groups with different interests. Indoor facilities can also provide an alternative during periods when visitors prefer sheltered activities, while food, retail, and other non-water services can complement the overall visitor experience.
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