Fruit Drinks/Soft drinks are defined as any non-alcoholic beverages containing syrup-essences or fruit concentrate (pulp) that are mixed with water, Citric acid. sugar, vitamin C and preservatives. Fruit Drink/Soft drinks is a thirst quencher, a hygienic but foundrink. It is ironical that the soft drinks industry represent the largest segment of the feed industry industry in the country through concerned products has by questionable food value. Soft drinks being promoted as refreshing drinks. The juice based soft drinks consist of nutricious fruit concentrate, carnonated water and sugar. The most popular brands in India are and Rasika, Apples, Maaza, Mangola, Funday etc. Packed in gass bottles and Raseela, Sipso, Shake etc, packed in pouches and also in tetrapack packing. It stands to the credit of Indian soft drinks industry that with in a shortspan of time, it has made giant strides and is ranked second in the world after USA in the terms of export of this product. Not in terms of quality, but it produces good quality products based on good technical know-how. Production of soft drinks industry is based on the franchise system where the parent company suppliers the concentrate, brand name and knowhow, while the franchising unit that is bottling units supplies the production to market.
FRUIT JUICE, JAM, JELLIES AND ALLIED PRODUCTS (EIRI-1044)
Cost Estimation
Land & Building (Area 2000 Sq.Mt.) Rs. 1.99 Cr.
Plant & Machinery Rs. 1.65 Cr.
W.C. for 1 Months Rs. 33 Lacs
Total Capital Investment Rs. 4.33 Cr.
Rate of Return 81%
Break Even Point 29%
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