Industry Overview
Alternative medicine encompasses a broad range of healing practices that fall outside conventional medical care, while complementary medicine refers to practices used alongside standard healthcare. Collectively, these approaches are commonly described as complementary and alternative medicine (CAM). Examples discussed in this report include naturopathy, Ayurveda, herbal therapies, yoga, meditation, acupuncture, acupressure, homeopathy, reflexology, massage, hydrotherapy, mud therapy, and other mind-body, biologically based, energy-based, and body-based therapies.
Naturopathy forms a major focus of the report and incorporates approaches such as diet therapy, fasting, mud applications, hydrotherapy, massage, air therapy, chromotherapy, magnet therapy, and various specialized treatment programs. The report also examines alternative medical systems and their classification, Indian alternative therapies, treatment principles and safety, and the role of complementary approaches within healthcare.
The report further covers the healthcare sector in India, the alternative medicine hospital segment, details of complementary medicines, naturopathy treatment practices, and requirements associated with healthcare accreditation. It includes information on NABH accreditation procedures and standards for Ayurveda hospitals, along with equipment and instrument requirements for Ayurvedic colleges and hospital departments. Supplier categories covering hospital equipment, laboratory instruments, surgical instruments, furniture, refrigeration, construction, and plant and machinery are also addressed.
Cost Estimation
| Particulars | Value |
|---|---|
| Land & Building (4 Acre) | Rs. 8.12 Cr |
| Plant & Machinery | Rs. 2 Cr |
| Working Capital for 2 Months | Rs. 1.05 Cr |
| Total Capital Investment | Rs. 11.55 Cr |
| Rate of Return | 33% |
| Break Even Point | 51% |
Content Index
- INTRODUCTION
- SALIENT FEATURES OF NATUROPATHY
- THE MAIN FEATURES OF NATUROPATHY ARE
- DIET THERAPY
- FASTING THERAPY
- BENEFITS AND PHYSIOLOGICAL EFFECTS OF FASTING
- MUD THERAPY
- MUD PACK - LOCAL APPLICATION
- BENEFITS OF MUD PACK
- MUD PACK FOR FACE
- MUD BATH
- BENEFITS OF MUD BATH
- HYDROTHERAPY
- EFFECTS & USES OF WATER
- COMPRESSES AND FOMENTATION
- BATHS
- JETSPRAY MASSAGES
- IMMERSION BATHS
- ENEMA
- COLON HYDROTHERAPY
- BENEFITS AND PHYSIOLOGICAL EFFECTS OF HYDROTHERAPY
- MASSAGE THERAPY
- PHYSIOLOGICAL EFFECTS OF MASSAGE
- BENEFITS OF MASSAGE
- ACUPRESSURE
- ACUPUNCTURE
- TRADITIONAL THEORIES OF ACUPUNCTURE
- CHROMO THERAPY
- AIR THERAPY
- MECHANISM
- BENEFITS
- MAGNET THERAPY
- BENEFITS
- TREATMENT IN NATUROPATHY
- HERBALVIBRO POWDER MASSAGE
- NATUROVILLE REFLEXOLOGY MASSAGE
- HYDROTHERAPY
- JACUZZI HYDROTHERAPY 20 TO 30 MINUTES
- DELUXE WHIRLPOOL THERAPY 20 TO 30 MINUTES
- HYDRO SPINE THERAPY 20 MINUTES
- HERBAL COLON THERAPY
- CIRCULAR JET THERAPY 20 MINUTES
- STEAM AND SAUNA THERAPY
- HERBAL STEAM THERAPY
- MUD THERAPY
- HERBAL MUD PACK
- MUD BATH
- HERBAL MUD PLASTER
- AROMA MUD THERAPY
- HERBAL SUN BATH THERAPY
- FAR INFRA DETOX THERAPY
- IMPORTANT TREATMENT OF NATUROPATHY
- ALTERNATIVE MEDICINE AND ITS CLASSIFICATION & INFLUENCE IN HEALTH CARE
- ALTERNATIVE MEDICINE CAN BE CLASSIFIED INTO FIVE MAIN CATEGORIES
- ALTERNATIVE MEDICAL SYSTEMS
- MIND-BODY TECHNIQUES
- BIOLOGICALLY BASED THERAPIES
- ENERGY THERAPIES
- MANIPULATIVE AND BODY-BASED THERAPIES
- INDIAN ALTERNATIVE THERAPIES
- OIL MASSAGE THERAPY OR KERALA AYURVEDA (DHARA)
- MAGNETIC THERAPY
- MUD THERAPY
- AGNIKARMA OR TAU-DAM
- MAGICAL THERAPIES
- HERBAL THERAPIES
- YOGA
- OTHER THERAPIES
- ALTERNATIVE MEDICAL THERAPIES
- OVERVIEW OF HEALTHCARE SECTOR IN INDIA
- MARKET OVERVIEW OF ALTERNATIVE MEDICINE HOSPITAL
- HEALCLINIC
- HEALCLINIC TEAM
- WELCOMECURE
- PUNIT DESAI, CEO AND CO-FOUNDER
- THE SILVER LINING
- TEAM @ THE SILVER LINING
- SYNCREMEDIES
- FOUNDERS OF SYNCREMEDIES ARJUN RAO AND POOJA RAO
- DR VAIDYA’S
- ARJUN VAIDYA
- DETAILS OF ALTERNATIVE AND COMPLEMENTARY MEDICINES
- 1. ACUPRESSURE
- 2. ACUPUNCTURE
- 3. AROMATHERAPY
- 4. AYURVEDIC MEDICINE
- 5. BALNEOTHERAPY
- 6. BIOFEEDBACK
- 7. CHIROPRACTIC
- 8. HOMEOPATHY
- 9. NATUROPATHY
- 10. REFLEXOLOGY
- 11. REIKI
- NATUROPATHY TREATMENT PRINCIPLE AND SAFETY
- NATUROPATHY THERAPIES
- NATIONAL ACCREDITATION BOARD OF HOSPITAL HEALTHCARE PROVIDERS (NABH)
- 1. WHAT IS NABH?
- 2. WHAT IS ACCREDITATION?
- 3. WHAT ARE THE BENEFITS OF ACCREDITATION?
- 4. WHAT ARE THE PROGRAMS BEING OFFERED BY NABH?
- 5. HOW TO APPLY FOR NABH ACCREDITATION?
- 6. HOW CAN AN ORGANIZATION PREPARE ITSELF FOR NABH ACCREDITATION?
- 7. WHAT IS THE ROLE OF NABH IN PREPARING ORGANIZATIONS FOR ACCREDITATION?
- 8. IS NABH ACCREDITATION A ONE-TIME PHENOMENON?
- 9. DOES NABH HAVE ANY INTERNATIONAL LINKAGES?
- 10. HOW TO GET INFORMATION ABOUT NABH ACCREDITED ORGANIZATIONS?
- 11. WHO SHOULD BE CONTACTED AND HOW, IF ANY INFORMATION IS REQUIRED?
- NABH STANDARD FOR EVALUATION OF AYURVEDA HOSPITALS FOR GRANT OF ACCREDITATION
- PATIENT CENTERED STANDARDS
- ASSESSMENT CRITERIA
- PREPARING FOR NABH ACCREDITATION
- NABH ACCREDITATION PROCEDURE
- APPLICATION FOR ACCREDITATION
- SCRUTINY OF APPLICATION
- PRE-ASSESSMENT
- OBJECTIVE OF PRE-ASSESSMENT
- FINAL ASSESSMENT
- SCRUTINY OF ASSESSMENT REPORT
- ISSUE OF ACCREDITATION CERTIFICATE
- SURVEILLANCE AND RE ASSESSMENT
- DETAILS OF EQUIPMENT & INSTRUMENTS FOR AYURVEDIC COLLEGE
- DETAILS OF EQUIPMENT AND INSTRUMENTS REQUIRED FOR PHYSIOLOGY LABORATORY
- DETAILS OF EQUIPMENT AND INSTRUMENTS REQUIRED FOR RASASHASTRA AND BHAISHAJYA KALPANA LABORATORY
- DETAILS OF EQUIPMENT AND INSTRUMENTS REQUIRED FORPHARMACOGNOSY LABORATORY [DRAVYAGUNA]
- DETAILS OF EQUIPMENT AND INSTRUMENTS REQUIRED FOR ROGVIGYAN LABORATORY
- DETAILS OF EQUIPMENT AND INSTRUMENTS REQUIRED FOR OUT PATIENT DEPARTMENT
- SUPPLIERS OF EQUIPMENTS
- ADDRESSES OF EQUIPMENTS SUPPLIERS FOR PANCHAKARMA
- ADDRESSES OF AYURVEDIC HOSPITAL EQUIPMENTS SUPPLIERS
- MACHINERY & EQUIPMENT SUPPLIERS
- X-RAY MACHINERY & EQUIPMENTS
- SUPPLIERS OF EQUIPMENTS
- SURGICAL INSTRUMENTS
- STEEL FURNITURE
- MICROSCOPE SUPPLIERS
- AIR CONDITIONING & REFRIGERATION UNITS
- LABORATORY CHEMICALS
- LABORATORY EQUIPMENT
- LABORATORY INSTRUMENTS
- BUILDERS & BUILDING CONTRACTROS
- IMPORTED PLANT & MACHINERY SUPPLIERS
- CONSULTANT FOR (HOSPITALS ERECTION)
Appendix
- APPENDIX – A:
- 01. PLANT ECONOMICS
- 02. LAND & BUILDING
- 03. PLANT AND MACHINERY
- 04. OTHER FIXED ASSESTS
- 05. FIXED CAPITAL
- 06. RAW MATERIAL
- 07. SALARY AND WAGES
- 08. UTILITIES AND OVERHEADS
- 09. TOTAL WORKING CAPITAL
- 10. TOTAL CAPITAL INVESTMENT
- 11. COST OF PRODUCTION
- 12. TURN OVER/ANNUM
- 13. BREAK EVEN POINT
- 14. RESOURCES FOR FINANCE
- 15. INSTALMENT PAYABLE IN 5 YEARS
- 16. DEPRECIATION CHART FOR 5 YEARS
- 17. PROFIT ANALYSIS FOR 5 YEARS
- 18. PROJECTED BALANCE SHEET FOR (5 YEARS)
Frequently Asked Questions
Alternative medicine refers to healing practices that are used outside conventional medical care. The field covers a wide range of systems and practices, including naturopathy, Ayurveda, herbal therapies, acupuncture, acupressure, homeopathy, yoga, meditation, massage, hydrotherapy, and reflexology. The report distinguishes alternative medicine from complementary medicine, which may be used alongside standard healthcare. Practices can have different classifications depending on the healthcare system and cultural context in which they are used.
Naturopathy is a system of care that uses approaches such as diet, fasting, hydrotherapy, mud therapy, massage, and other natural or supportive practices. The report covers a broad range of naturopathy treatments, including mud packs and baths, water-based therapies, massage, air therapy, chromotherapy, magnet therapy, herbal treatments, steam and sauna therapies, and specialized hydrotherapy procedures. Individual treatments and their suitability can vary, so professional assessment and appropriate safety procedures are important when providing naturopathic care.
Complementary medicine is generally used together with conventional healthcare, whereas alternative medicine is used in place of conventional care. The distinction depends on how a practice is being used rather than simply on the practice itself. For example, a person may use a complementary therapy alongside standard medical treatment. The report also notes that healthcare practices regarded as alternative in one country or historical period may be regarded as conventional in another, making terminology dependent on cultural and healthcare context.
The report covers numerous alternative and complementary approaches, including acupressure, acupuncture, aromatherapy, Ayurvedic medicine, balneotherapy, biofeedback, chiropractic, homeopathy, naturopathy, reflexology, and Reiki. It also discusses Indian alternative therapies such as yoga, herbal therapies, mud therapy, oil massage therapy, and other approaches. In addition, the report classifies alternative medicine into categories such as alternative medical systems, mind-body techniques, biologically based therapies, energy therapies, and manipulative and body-based therapies.
Safety is important because alternative and naturopathic therapies can involve physical procedures, dietary interventions, herbal products, water treatments, and other techniques. The report specifically includes naturopathy treatment principles and safety as a subject. Proper patient assessment, trained practitioners, hygienic facilities, appropriate equipment, and consideration of existing medical conditions are important elements of responsible care. Complementary approaches should also be considered in the context of a person's overall healthcare rather than automatically replacing necessary conventional medical treatment.
NABH accreditation is a formal healthcare quality and standards framework addressed in the report for hospitals and related healthcare organizations. The report explains accreditation concepts, benefits, application, preparation, assessment, certification, surveillance, and reassessment. It also includes standards for evaluating Ayurveda hospitals and discusses patient-centred standards and assessment criteria. For an organization seeking accreditation, the process involves structured documentation, assessment, and compliance with the applicable standards and procedures.
The report includes equipment and instrument requirements for Ayurvedic colleges and healthcare departments, including physiology, Rasashastra and Bhaishajya Kalpana, pharmacognosy, Rogvigyan, and outpatient departments. It also provides supplier categories covering Panchakarma equipment, Ayurvedic hospital equipment, machinery and equipment, X-ray equipment, surgical instruments, steel furniture, microscopes, air-conditioning and refrigeration units, laboratory chemicals, laboratory equipment, laboratory instruments, builders and building contractors, imported plant and machinery, and hospital erection consultants. This information supports planning for healthcare and institutional infrastructure.
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